Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturizing mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Color-safe.

This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.

This moisturizing conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Color-safe.

Same moisturizing, defining formula you love – but with a new look. This rich UV protective cream helps create moveable curls without the crunch — while shielding against the drying effects of the sun. Hydrasculpt Blend™ and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

This nourishing gel-oil hybrid adds hydration, bounce, and shine, while protecting against humidity. Plus, UV protection helps shield curls from the drying effects of the sun. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

What’s your damage? This multi-tasker cures all: it smoothes, provides light hold, protects against heat damage, builds bonds to fortify hair fibers (instantly and over time, with repeat use), helps prevent breakage, and cooks dinner (j/k). Plus, it leaves behind a healthy glow. Infused with Bond-Building Technology and Honey Protective Complex.

What's the difference between Glow Bond-Building Styler and Repair Blow Dry?

Glow Bond-Building Styler deeply repairs hair and builds bonds to protect against future damage. It’s used before blow-drying or air-drying – or, as a finisher. Repair Blow Dry helps repair hair, and keeps blow-dries looking smooth for up to three days.

This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected against heat/UV damage and breakage – with a healthy glow.

Blow-dry in the fast lane.

This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and fortifies hair fibers to strengthen and help prevent breakage – for a healthy glow. Plus, it conditions and tames frizz; and revives hair between washes. Infused with Honey Protective Complex.

This sublime pre-styler protects and conditions dry, coarse, or brittle hair – and makes styling a breeze.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

Infused with our signature 6-Oil Blend, this lightweight texturizing finisher gives styled hair a soft, casually-tousled look – but soft. (Think: bedhead, if you snoozed on satin sheets.) Perfect for dry or damaged hair, and anyone who wants texture without that straw-like, sticky finish.

This transformative oil instantly vanishes into hair – leaving a smooth feathersoft feel and a trace of shine.

This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This low-foam cleanser and moisturizing creme is designed in dual chambers for a gentle, low-foaming wash that leaves hair’s natural oils intact.

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

Parched hair? Pamper it. Packed with our 6-Oil Blend and boosted with Castor Oil, this potent heated oil envelopes tresses in hydration – for a nourished, smooth finish, and a luxe self-care experience.

Inspired by the fan-fave fragrance blended into our Hairdresser’s Invisible Oil collection, this warm, delicate scent is spiked with Tiare Flower and Coco Plum notes – for a fruity sweetness that’s holiday-party perfect.

Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. We love a multi-tasker.

An invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends.

An invisible, 2-in-1 style extender to cleanse roots and nourish ends.

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)