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    An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology – for big hair that’s soft. Moveable. Touchable.

    An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology and gentle moisturizers – for big hair that’s soft. Moveable. Touchable.

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    CLEANSE AND CONDITION

    TREAT

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    Bb.Thickening
    Go Big Treatment

    The first step to sky-high styles. This concentrate swells each strand, thanks to Emblica technology.

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    PRE-STYLE

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    Bb.Thickening Spray

    This pre-styler spray creates lift and volume for your lushest blow dry, ever. Prepare for liftoff.

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    STYLE
    Big hair, your way. Choose what you're going for.

    Bb.Thickening Great Body Blow Dry Creme

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    Bb.Thickening Great Body
    Blow Dry Creme

    This heat-protective cream inflates blow dries to luscious new heights, swelling each strand, thanks to Emblica technology.

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    Bb.Thickening Full Form Mousse

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    Bb.Thickening Full Form
    Soft Mousse

    This heat-protective mousse gives high-volume hair, with an updated moisturizing formula for a soft, cushiony feel.

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    FINISH
    Big hair, your way. Choose what you're going for.

    Bb.Thickening Dryspun Texture Spray

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    Bb.Thickening Dryspun
    Texture Spray

    This translucent dry finishing spray adds volume, lift, and airy texture.

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    Bb.Thickening Creme Contour

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    Bb.Thickening
    Creme Contour

    This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.

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    Shop the Line

    Thickening Volume Shampoo Thickening Volume Shampoo
    Thickening Volume Shampoo
    This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)
    The best volumizing shampoo for instant body building.
    CA $36.00
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    Thickening Volume Conditioner Thickening Volume Conditioner
    Thickening Volume Conditioner
    This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.
    Body building made easy.
    CA $43.00
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    Thickening Go Big Treatment Thickening Go Big Treatment
    Thickening Go Big Treatment
    This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.
    The first step to sky-high styles.
    CA $36.00
    Add to Bag
    Thickening Spray Thickening Spray
    Thickening Spray
    This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever.
    Lush, thick hair starts here.
    CA $36.00
    Add to Bag
    Thickening Great Body Blow Dry Creme Thickening Great Body Blow Dry Creme
    Thickening Great Body Blow Dry Creme
    This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.
    Your blow dry just got bigger.
    CA $38.00
    Add to Bag
    Thickening Full Form Soft Mousse Thickening Full Form Soft Mousse
    Thickening Full Form Soft Mousse
    This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.
    High-volume hair you can fluff, muss, and touch.
    CA $38.00
    Add to Bag
    Thickening Dryspun Texture Spray Thickening Dryspun Texture Spray
    Thickening Dryspun Texture Spray
    This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)
    A texturizing hair spray that adds airy volume.
    CA $38.00
    Add to Bag
    Thickening Creme Contour Thickening Creme Contour
    Thickening Creme Contour
    This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.
    A styling creme for definition – without deflation.
    CA $36.00
    Add to Bag
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