An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology – for big hair that’s soft. Moveable. Touchable.

An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology and gentle moisturizers – for big hair that’s soft. Moveable. Touchable.

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CLEANSE AND CONDITION

TREAT

Bb.Thickening
Go Big Treatment

The first step to sky-high styles. This concentrate swells each strand, thanks to Emblica technology.

PRE-STYLE

Bb.Thickening Spray

This pre-styler spray creates lift and volume for your lushest blow dry, ever. Prepare for liftoff.

STYLE
Big hair, your way. Choose what you're going for.

FINISH
Big hair, your way. Choose what you're going for.


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