This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

All day volume starts with a mask. This lightweight in-shower treatment, powered by Emblica Technology, plumps strands from roots to ends for a thicker, fuller, volumized look. Hair is instantly detangled and strengthened to protect against breakage, helping you keep the locks you have longer. Mask but not least, it improves manageability and nourishes your scalp, too. Voluminous hair that looks and feels healthier? Now that’s big.

From big, bouncy blow dries to everyday fullness, this Emblica-powered leave in plumps individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. It goes big for hair in other ways, too, providing all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself––the proof is in the plumping.

This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever.

This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.

This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.