4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.
Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.
Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair color from fading. Plus, it helps smoothe + seal the cuticle for luminous, locked-in color.
Gentle shampoo boosts vibrance and protects color from fading.
Love your color? Lock it in. Our powerhouse protective leave in, the lightweight choice for fine to medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.
Love your color? Lock it in. Our powerhouse protective leave in, richly formulated for medium to thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.
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THE BRILLIANCE OF ILLUMINATED COLOR
ILLUMINATED COLOR’S SIGNATURE SCENT
Fruity, warm, fresh – a scent that embodies the vibrant, protective essence defining this collection.
Frequently Asked Questions
How often should I wash my color-treated hair?
There's no right or wrong answer to this question. Our Pros recommend that freshly color-treated hair should be washed no more than every other day, or as little as possible. With our pigment-preserving treatments you can protect color from fading for up to 36 washes.
What kind of shampoo should I use on my color-treated hair?
Our Pros recommend using a color-safe Bb.Shampoo, free of sulfate cleansers, formulated specifically for hair that's been color treated. Our Illuminated Color Shampoo + Conditioner offer all this, plus they balance hair's pH.
Can a conditioner help smoothe frizz in color-treated hair?
Yes, a hydrating conditioner can reduce frizz and smoothe the cuticle to help maintain healthy-looking, vibrant hair. Illuminated Color Conditioner helps with both.
Should I use a leave-in treatment as part of my color care routine?
Yes, our Illuminated Color Leave-in Seal can help protect color from fading for up to 12 weeks and enhance the look of color-treated hair, plus help with moisturizing when needed. It’s available in both Light and Rich formulas for Fine to Medium or Medium to Thick Hair, respectively.
How can I protect my color-treated hair from fading?
Our Pros recommend using our Illuminated Color 1-Minute Vibrancy Treatment and Illuminated Color Leave-in Seal—but avoid washing your hair too frequently. When washing, use our Illuminated Color Shampoo + Conditioner for 4x color-safe hydration vs. untreated hair and for +90% vibrancy instantly vs. unwashed hair.
What can I do to boost the vibrancy of my color-treated hair?
Shine can boost the radiance of color-treated hair. Our 1-Minute Vibrancy Treatment delivers 3 days of lasting shine.