Gentle on scalp yet powered to purify, this whipped, airy scrub clears the way for a healthy-looking, balanced, hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate. Plus, it imparts a polished look and soft brilliance that will leave hair “floating on seashine.” Responsibly packaged with 100% recycled materials.

2X shine after one use vs. unwashed hair

This multitasking leave-in treatment is our #1 best seller. Versus untreated hair it:

• Instantly delivers 86% more hydration
• Instantly cuts frizz by 50% (all day, even in extreme humidity)

Plus, it protects from heat tools up to 450°F/232°C, has UV Filters to help protect hair against the drying effects of the sun, helps protect color from fading for up to 16 washes, detangles to help protect against breakage, smoothes, softens, and adds shine. Now that’s a real multitasker.

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks.

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

Part mousse, part creme – this body-building styler helps add lift and enhance curls.

This gel-creme gives grit and lift for tousled texture with a matte finish.

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.

This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

A clarifying moment for hair (and mind). For a squeaky-clean start, this deep cleanser lifts away product residue, excess oil, and built-up pollutants––those impurities that that can give hair that end-of-week dullness and weigh down your look. Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.

This moisturizing conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Color-safe.

This rich cream helps create moveable curls without the crunch – with UV filters to help protect hair against the drying effects of the sun. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair.

We’ve expanded our Curl range, giving you more ways to customize your curls. This superbly lightweight version of our fan-favorite Curl Defining Cream, that’s specially formulated for fine to medium hair, allows you to shape, style, and define curls and waves. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair. It also reduces frizz, leaves hair shiny, and provides long-lasting soft hold. Suitable for chemically-treated hair.

Calling all curls: we’ve added to our range, so you’ve got more curl options. A go-to for glossy, defined curls. This bouncy, versatile, silicone-free pomade shapes and styles your curls while providing hold, shine, and definition. It works on damp or dry hair to smooth, separate, and reduce frizz – all without a flaky finish. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair and is formulated with UV filters to help shield hair from the drying effects of the sun. Suitable for chemically-treated hair.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

Wash for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.