This heat-protective blow-dry cream helps keep styles smooth and sleek and reduces frizz for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking smooth, sleek styles.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical Styling

FRAGRANCE

A blend of orchid, star jasmine and patchouli, with fresh notes of citrus red currant. Creamy sandalwood and amber vanilla leave a sweet trail.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This superbly lightweight curl cream, formulated for Fine to Medium hair, allows you to shape, style, and define for flexible curls and waves with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Medium to Thick hair? Reach for our original Curl Defining Styling Cream.

FORMULATED FOR

Ideal for Fine to Medium, curly hair seeking moisture and definition.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This heat-protective blow-dry serum cream hybrid helps repair hair and keeps blow dries looking smooth for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking to smooth and seal split ends.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

Push fuller styles further with the instant texture of this must-have texturizing spray - a soft, airy, tousled look that gives can't-stop won't-stop airy dimension and flexible movement. Made translucent and with soft hold, this lighter take on our Pro-fave Dryspun Texture Spray is ideal for medium to thick hair that craves texture (but likes it soft).

FORMULATED FOR

Ideal for Medium to Thick hair types seeking a texturizing spray.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This frizz-reducing, hair gel-oil hybrid adds bounce, shine, and moisture while nourishing and protecting against humidity.

FORMULATED FOR

Ideal for coily to curly patterns seeking moisture, bounce, and shine.

Patterns: Coily (4C-4A), Curly (3C-3A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.

FORMULATED FOR

Ideal for all hair types seeking hold and flexibility in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend.

This bouncy, versatile, silicone-free pomade shapes + styles your curly hair while providing hold, shine, and definition - all without a flaky finish. Use on damp or dry curly hair to smooth, separate, reduce frizz, and help moisturize hair. Calling all curls: this is our go-to for glossy, defined curls.

FORMULATED FOR

Ideal for all curl patterns seeking a pomade that provides hold, shine, and definition.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

This 2-in-1 style extender for dry hair absorbs oil at the roots and nourishes ends with no trace of white residue.

FORMULATED FOR

Ideal for dry hair types seeking a dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, Damaged

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This firm, no-slip hairspray gives styles strong hold with a modern, brushable, and clean finish. Just twist and open this stay-put finishing spray for looks that hold all day (or night).

FORMULATED FOR

Ideal for those looking to lock in their style with a strong finish.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

A fresh green top note with a hint of citrus and herbs wrapped with the floral scent of violet and the warmth of rosewood, musk, and amber.

Attention fearless heat stylers + color chameleons in need of TLC: this travel-size set gives hair a bond-building boost on washdays. Our Bond-Building Repair Shampoo + Conditioner build bonds to help repair damaged hair, prevent breakage, and smoothe the cuticle for softness + shine. Our leave-in treatment, Bond-Building TripleBond Flash Rinse, instantly builds the 3 essential bond types to help fortify, plus it adds 2x shine vs. unwashed hair, detangles, softens + smoothes.

WHAT'S INCLUDED

Bond-Building Repair Shampoo
Luxe, restorative daily shampoo that builds new bonds, strengthens hair, and repairs damaged hair from cortex to cuticle.

Bond-Building Repair Conditioner
Daily conditioner for hair repair that instantly detangles, reduces frizz, and smoothes the cuticle for softness + shine.

Bond-Building TripleBond Flash Rinse
Hair treatment that instantly builds the 3 essential bond types to help fortify hair and adds shine. Use it alone as a conditioning rinse or give your washday a boost by using it between your favorite Bumble and bumble shampoo and conditioner or just with your favorite conditioner.

RESULTS

Bond-Building TripleBond Flash Rinse instantly builds the 3 essential bond types and adds 2x shine vs. unwashed hair.

FORMULATED FOR

Ideal for any hair type that is damaged by heat, color, or chemicals.

Patterns: Curly (3A–3C), Wavy (2A–2C), Straight (1A)

All Diameters: Fine, Medium, Thick 

Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

Prep your hair for styling with our #1 bestselling Hairdresser's Invisible Oil Heat/UV Protective Primer. With this leave-in conditioner 97% say hair looks shiny, less frizzy*. Then get style for days (literally) with our Hairdresser's Invisible Oil Long Last Styling Cream for 3 days of style retention: 6x hydration + 5x frizz reduction vs. untreated hair. Refresh (and add volume and texture) as needed with Prêt-à-powder non-aerosol dry shampoo.

*consumer testing on 180 women after one use

WHAT'S INCLUDED

Hairdresser's Invisible Oil Heat/UV Protective Primer Travel Size

Hairdresser's Invisible Oil Long Last Styling Cream Travel Size

Prêt-à-powder Travel Size

RESULTS

98% say hair feels hydrated* and 97% say hair looks shiny, less frizzy* with our Hairdresser’s Invisible Oil Heat/UV Protective Primer. Plus, it provides heat protection up to 450°F/232°C (and much more).

Hairdresser's Invisible Oil Long Last Styling Cream delivers 3 days of style retention: 6x hydration, and 5x frizz reduction vs. untreated hair.

*consumer testing on 180 women after one use

FORMULATED FOR

Ideal for hair types seeking a regimen to prep, style, and refresh hair.

Patterns: Wavy (2A-2C), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

Hairdresser's Invisible Oil has a luxe yet light scent with top notes of seckel pear, frangipani, and coco plum, mid notes of Tahitian Tiare, hibiscus, and golden honey, and dry notes of tonka bean, white palm wood, and creamy musk.

Prêt-à-powder has a radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for blonde to light brown hair.

FORMULATED FOR

Ideal for blonde to light brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

Strong results, waiting not included. Bond-Building TripleBond Flash Rinse is an instant hair treatment that builds the 3 types of essential bonds (hydrogen, ionic, and – the strongest of the trio -- covalent bonds) to help fortify strands from the inside out in a flash. Provides lightweight hydration and leaves hair shiny, detangled, and soft + smoothe. Helps combat dullness and dryness (a.k.a. visible signs of damaged hair). 

RESULTS

Instant results
Builds the 3 essential bond types
2x shine*

*vs. unwashed hair

FORMULATED FOR

Ideal for damaged hair.

Patterns:Curly, Wavy, and Straight 
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A smile-inducing hint of citrus, florals, and woods revive the senses while you build bonds to help fortify.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This rich but lightweight hair serum repairs past wear and tear - and helps fortify against future damage. Highly restorative, it leaves strands petal soft and instantly healthy-looking.

FORMULATED FOR

Ideal for all types of damaged hair.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-treated, Dry, chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

As the fragrance opens, a radiant warm burst of sun-ripened citrus and black currant. Then the transition to soft jasmine and a restorative aroma of soft amber.

This hairspray gives flexible, workable hold - plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

The fragrance inspiration has a fresh green top note with a hint of citrus wrapped with the floral scent of jasmine and the warmth of musk and sandalwood.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This treatment spray is for breakage-prone or thinning hair. When used as a part of the Full Potential regimen, this highly potent treatment promotes strength and elasticity - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This lightweight formula helps neutralizes brassiness and enhance your tone while adding hydration, reducing frizz, and smoothing the cuticle for soft, healthier-looking hair. Plus, it provides heat protection up to 450°F/232°C.

FORMULATED FOR

Ideal for all hair types with blonde hues seeking to neutralize brass and enhance cool tones while hydrating and providing heat protection.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged by heat, chemical, or physical styling

FRAGRANCE

Vibrant Pink Currant, Grapefruit, Pear, and Cardamom Tea make a bright start. Cucumber, Violet, Rose are at its heart. Woods, Sandalwood, Cedarwood, Orris create a comforting, delightful finish.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This sea salt spray offers a softer twist on beachy, sun-dried styles with a salt-in-oil formula that builds soft, tousled texture with sheen.

Fine to Medium hair? Reach for Surf Sea Salt Spray.

FORMULATED FOR

Ideal for Medium to Thick hair that's seeking a salt spray texture and subtle shine + conditioning.

Patterns: Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This conditioner, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen strands and protect against future damage. Plus, it instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine.

For heat, color, or chemical damage-we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

Get bigger, bouncier hair with three travel-size volumizing hair products from our Thickening Collection. This set includes Thickening Volume Shampoo + Conditioner for hair thickening. The shampoo uplifts + amplifies while our moisturizing conditioner, infused with Strand-Plumping Technology, instantly plumps each strand. Our bestselling finishing spray, Thickening Dryspun Texture Spray, delivers +40% more volume instantly vs. untreated hair, plus it lifts + adds airy texture.

RESULTS

Thickening Dryspun Texture Spray delivers +40% more volume instantly vs. untreated hair (and it lasts all day).

FORMULATED FOR

Ideal for Fine to Medium hair types seeking lightweight volume and fuller-bodied styles

Pattern: Wavy (2A–2C) to Straight (1A)
Diameters: Fine to Medium
Condition: Dry, Untreated, Color-Treated

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

KEY INGREDIENTS

Formulated with Panthenol (Pro-Vitamin B5), the shampoo and conditioner add moisture and promotes healthy-looking hair.

Push fuller styles further with the instant texture of this must-have texturizing spray - a soft, airy, tousled look that gives can't-stop won't-stop airy dimension and flexible movement. Made translucent and with soft hold, this lighter take on our Pro-fave Dryspun Texture Spray is ideal for medium to thick hair that craves texture (but likes it soft).

FORMULATED FOR

Ideal for Medium to Thick hair types seeking a texturizing spray.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This 2-in-1 style extender for dry hair absorbs oil at the roots and nourishes ends with no trace of white residue.

FORMULATED FOR

Ideal for dry hair types seeking a dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, Damaged

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This pre-shampoo instantly invigorates the scalp with a blast of tingly, zingy microbubbles. Formulated with salicylic acid, our icy-cool fizzing foam removes product buildup, excess oil, and dead skin cells-a treat for all scalp types feeling overloaded.

FORMULATED FOR

Ideal for all scalp types that are seeking buildup removal.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A light, invigorating blend - clean as morning after a refreshing spring rain. Top notes of citron zest, heart notes of water lily, and base notes of driftwood.