ILLUMINATED BLONDE SHAMPOO

This purple shampoo helps illuminate blonde hues by neutralizing brass and enhancing tone. It also hydrates hair to leave it moisturized and conditioned. Free of sulfate cleansers.

See Illuminated Blonde Shampoo in action.

ILLUMINATED
BLONDE
SHAMPOO

This gentle purple shampoo helps
illuminate blonde hues by neutralizing
brass and enhancing tone. It also
hydrates hair to leave it moisturized
and conditioned. Free of sulfate cleansers.

See Illuminated Blonde Shampoo in action >

ILLUMINATED BLONDE CONDITIONER

This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone — all while leveling up moisture, leaving hair feeling soft and detangled.

See Illuminated Blonde Conditioner in action.

ILLUMINATED
BLONDE
CONDITIONER

This hydrating purple conditioner helps
illuminate blonde hues by neutralizing
brass and enhancing tone — all while
leveling up moisture, leaving hair feeling
soft and detangled.

See Illuminated Blonde Conditioner in action >

ILLUMINATED BLONDE TONE ENHANCING LEAVE IN

This purple lightweight leave in formula neutralizes brass and enhances tone, while hydrating, reducing frizz, and smoothing the cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F. 

See Illuminated Blonde Tone Enhancing Leave In in action.

ILLUMINATED
BLONDE TONE
ENHANCING
LEAVE IN

This purple lightweight leave in formula
neutralizes brass and enhances tone,
while hydrating, reducing frizz, and
smoothing the cuticle for soft,
healthier-looking hair. It also provides
heat protection up to 450°F.

See Illuminated Blonde Tone Enhancing Leave In in action >

MEET THE BLONDE STARS

We teamed up with two of the coolest blondes we know, singer-songwriters Rileyy Lanez and Kim Petras, to present our latest launch. Rileyy is a brand-new blonde, while Kim’s been blonde since…basically forever.

They embody everything it means to live boldly and are all about self-expression, whether it be through their music or their hair.

MEET THE BLONDE STARS

We teamed up with two of the coolest blondes we know, singer-songwriters
Rileyy Lanez and Kim Petras, to present our latest launch. Rileyy is a
brand-new blonde, while Kim’s been blonde since…basically forever.

They embody everything it means to live boldly and are all about
self-expression, whether it be through their music or their hair.



THE ULTIMATE BLONDE TRIO

Try these trial-sized options to start, love them – then level up to full-size later. Sounds cool.

THE ULTIMATE
BLONDE TRIO

Try these trial-sized options to start,
love them – then level up to
full-size later. Sounds cool.
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